PrivateFly

Private jet charter survey 2010

PrivateFly conducted a survey of its global network of registered operators, which gathered data and opinion from a wide range of private jet operators, ranging from how their customer base is evolving; biggest challenges; emerging trends and their views about how the private jet charter industry is set to change.

Here are some of the results:

<table><tbody><tr><td>Do you think the internet is making the private jet industry more efficient?</td></tr><tr><td>Yes</td><td>98%</td></tr><tr><td>No</td><td>2%</td></tr><tr><td>How do you currently market your aircraft?(tick all those that apply)</td></tr><tr><td>PR</td><td>48%</td></tr><tr><td>Word of Mouth / recommendations</td><td>83%</td></tr><tr><td>Social media</td><td>21%</td></tr><tr><td>Paid search / PayPerClick</td><td>12%</td></tr><tr><td>Search Engine Optimisation</td><td>50%</td></tr><tr><td>Other</td><td>17%</td></tr><tr><td>Would having 360 degree panoramic imagery of an aircraft&apos;s interior on your website improve the opportunity for charter sales?</td></tr><tr><td>Yes</td><td>52%</td></tr><tr><td>No</td><td>48%</td></tr><tr><td>How would you define the approximate split of where your charter business comes from?</td></tr><tr><td>More from direct customers</td><td>33%</td></tr><tr><td>Equal split from direct customers and brokers</td><td>24%</td></tr><tr><td>More from brokers</td><td>43%</td></tr><tr><td>In the last year, What approximate % of the primary person BOOKING the charter do you estimate is male or female?</td></tr><tr><td>Male</td><td>63%</td></tr><tr><td>Female</td><td>37%</td></tr><tr><td>In the last year, What approximate % of the charter PASSENGERS do you estimate is male or female?</td></tr><tr><td>Male</td><td>68%</td></tr><tr><td>Female</td><td>32%</td></tr><tr><td>Which sector of your customers do you estimate has seen most growth in the last twelve months?</td></tr><tr><td>First time special occasion</td><td>12%</td></tr><tr><td>Business customers</td><td>68%</td></tr><tr><td>Ex-owner or fractional owners</td><td>20%</td></tr><tr><td>Other</td><td>0%</td></tr><tr><td>What do you think ranks as the most important factor for a private charter customer? (choose one)</td></tr><tr><td>Getting a quote quickly</td><td>17%</td></tr><tr><td>The most competitive price</td><td>69%</td></tr><tr><td>Type and age of aircraft</td><td>5%</td></tr><tr><td>Safety record</td><td>7%</td></tr><tr><td>Other</td><td>2%</td></tr><tr><td>What is the single biggest challenge facing the charter industry currently?</td></tr><tr><td>Environmental issues</td><td>7%</td></tr><tr><td>The recession</td><td>45%</td></tr><tr><td>Airport access</td><td>5%</td></tr><tr><td>Too many competitors in the market place</td><td>24%</td></tr><tr><td>Reaching more customers</td><td>10%</td></tr><tr><td>Other</td><td>9%</td></tr><tr><td>On average, how many quotes do you estimate that you generate per one charter booking?</td></tr><tr><td>10 quotes</td><td>39%</td></tr><tr><td>20 quotes</td><td>36%</td></tr><tr><td>30 quotes</td><td>3%</td></tr><tr><td>40 quotes or more</td><td>22%</td></tr><tr><td>What % of your flights do you estimate are empty positioning sectors?</td></tr><tr><td>10 - 20 %</td><td>12%</td></tr><tr><td>20 - 30 %</td><td>14%</td></tr><tr><td>30 - 40 %</td><td>42%</td></tr><tr><td>Above 40 %</td><td>32%</td></tr><tr><td>How did you hear about PrivateFly?</td></tr><tr><td>An email we sent</td><td>67%</td></tr><tr><td>Aviation publication</td><td>19%</td></tr><tr><td>Recommendation</td><td>0%</td></tr><tr><td>Other</td><td>14%</td></tr><tr><td>Which other marketing networks/ organisations are you a member of? (tick all that apply)</td></tr><tr><td>Avinode</td><td>67%</td></tr><tr><td>CharterX</td><td>61%</td></tr><tr><td>Other</td><td>25%</td></tr><tr><td>What would most improve PrivateFly?</td></tr><tr><td>Available in other languages</td><td>9%</td></tr><tr><td>Improved functionality</td><td>21%</td></tr><tr><td>Online (live) help</td><td>6%</td></tr><tr><td>Clearer instructions on how to use</td><td>24%</td></tr><tr><td>Other</td><td>39%</td></tr></tbody></table>

Survey results based on a sample size of 132 responses

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